New Balance 754 Named 'Editor's Choice' By Runner's World
BOSTON, April 21, 2005 - New Balance Athletic Shoe, Inc. announced today that Runner’s World magazine has named the New Balance 754 running shoe an “Editor’s Choice” award winner in its Summer 2005 Shoe Buyer’s Guide (June 2005).
“Recommended for runners with normal arches who want a neutral-cushioned shoe that also happens to be stable,” said the Runner’s World editors.
The 754 is the most recent update in the very successful New Balance 750 responsive neutral cushioning series. The 754 is designed with innovative New Balance technology including the Abzorb® cushioning in the heel and forefoot and a Stability Web® system. The 754 also features an Acteva® midsole that resists compression, an N-durance® outsole for long-wearing durability in high wear areas, and a blown rubber outsole to ensure a lightweight and cushioned ride. Air mesh on the upper ensures the 754 is lightweight and breathable while reflective details provide safety for night running.
This combination of New Balance technology provides runners with the best balance of comfort, stability, durability, and cushioning, while maintaining a lightweight and responsive ride. As one tester commented, “I loved the great ride and good impact protection.” Another tester noted, “The forefoot fit and the support of the shoe are exceptional.”
The NB running team made significant improvements to the shoe, specifically making it firmer than its predecessor, the 753. Runner’s World writes, “The 754’s last is more supportive in the arch and provides a better heel wrap. New Balance added Abzorb cushioning foam in the forefoot and heel for more impact protection. The shoe [also] features New Balance’s ‘knotty laces,’ which never come undone.” The no-slip lace design ensures shoes stay tied and as with all in-line New Balance shoes, the 754 is available in multiple widths and sizes.
“The entire team at New Balance is extremely proud of this recognition from Runner’s World,” says Scott Wicker, marketing manager, running at New Balance. “We strive to engineer functional, innovative, and technical products that suit the needs of runners and are thrilled the 754 was recognized for this distinction.”
New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. New Balance employs more than 2,600 people around the globe, and in 2004 reported worldwide sales of $1.45 billion. For more information please visit www.newbalance.com
