New Balance Shoes
A unique approach to athletic footwear
At New Balance we adhere to a unique set of philosophies. We focus on function over fashion; make shoes in multiple widths; continue to make many shoes in the US; nurture strong retail partnerships; take an "endorsed by no one" stance; and support grassroots initiatives. Although we have grown substantially over the past five years, we have not lost sight of who we are or from where we came.
From Boston to Buenos Aires, Toronto to Tokyo, Melbourne to Moscow, New Balance Athletic Shoe, Inc. is increasingly recognized as a leader of high-performance athletic footwear and apparel around the globe. The company's objective is straightforward equip the serious athlete with footwear and apparel that provides the best performance, fit, quality and comfort.
Headquartered in Boston, MA, New Balance manufactures and markets technically innovative, width-sized, performance footwear and apparel for men, women and children. The range of product categories includes running, cross training, walking, basketball, tennis, golf, hiking, kids, casuals and outdoor.
As a privately held company, New Balance has remained committed to a core set of philosophies and strengths including technical superiority, width-sizing, U.S. manufacturing, grassroots promotions and strong partnerships with its retailers and suppliers.
A unique approach to athletic footwear the company maintains a steadfast commitment to the founding product ideals of performance, fit, technical superiority and superior manufacturing. New Balance shoes & products is the brand of choice for millions of people around the globe who are serious about their sport from elite athletes to weekend warriors.
Because feet don't come in one or two widths, and because shoes that fit better perform better, New Balance shoes takes pride in being the only athletic shoe company to offer a full range of width-sized athletic shoes from 2A to 4E, and sizes from 4 to 20 for adults, and 8 to 6 for pre-school and grade school children.
New Balance takes pride in addressing the needs of individual athletes with technologies and product innovations designed for people who are serious about their sport. New Balance's Suspension System a collection of technologies that have been developed to meet the diverse needs of athletes engaged in a variety of athletic activities is integrated throughout the product line.
New Balance's Suspension System To address shock absorption, an important need of performance athletic footwear, New Balance integrates Abzorb® a shock attenuating, cushioning component in many styles across all categories. To control the angle and rate of pronation and supination, New Balance has developed the Rollbar® Stability System. Consisting of a graphite plate and stabilized by a firm TPU medial post, the Rollbar keeps the foot in a neutral plane throughout the gait cycle.
The company's design philosophy is unique within a very fashion-oriented athletic footwear industry. At New Balance, function takes priority over fashion. Design is focused on enhancing performance and fit, and then integrating fashion elements to meet the expectations of today's consumer. The company firmly believes that this primary attention to design for function will help the brand achieve longevity and continued growth.
Marketing the New Balance Way, New Balance also takes a unique approach to marketing and endorsements, focusing on developing superior performance-driven shoes, and taking pride in the shoe itself versus the athlete wearing them. World-class athletes certainly play an important role in the company's continued success. However, unlike most athletic footwear companies, New Balance's marketing approach and its relationship with its athletes centers around the design, development and testing of superior performance-driven product versus the use of celebrity endorsements as role models and image enhancers.
In support of grassroots athletics, New Balance sponsors many races, tournaments, teams, youth sports initiatives, track and field events, and track facilities around the globe including the LaSalle Banks Chicago Marathon, the New Balance Maine Distance Festival, the Lilac Bloomsday Run, the New Balance Games, and the Great Cow Harbor 10K. New Balance extended its sponsorships to include basketball in 1997, becoming the presenting sponsor and the official shoe of the Gus Macker 3-on-3 basketball tournament, the largest and oldest series of 3-on-3 tournaments in the U.S.
In addition, New Balance shoes is the proud sponsor of numerous charitable organizations and events worldwide, including national sponsorship of The Race for the Cure®, a annual of 100 runs and walks that benefit the Susan G. Komen Breast Cancer Foundation.
Teamwork, total customer satisfaction and integrity are the core values upon which New Balance operates, and the company's tremendous success can be credited to its unyielding commitment to these values.
