About New Balance

New Balance adheres to a unique set of philosophies. New Balance focuses on function over fashion; make shoes in multiple widths; continue to make many shoes in the US; nurture strong retail partnerships; take an "endorsed by no one" stance; and support grassroots initiatives. Although New Balance has grown substantially over the past five years, they have not lost sight of who they are or from where they came.

New Balance commitment to
US Manufacturing

In a global economy where quality components come from all over the world, New Balance continues to manufacture a percentage of its shoes in the USA. New Balance has five factories in New England—three in Maine and two in Massachusetts. With a high-quality labor force, unique modular teams that are continually challenged to offer creative alternatives to foreign competition, and the confidence to be different, New Balance is able to survive and thrive, and take a leadership position in an industry that has sent most of its production overseas.